There are many ways to launch a solution but think ‘marketing activation’ rather than corporate comms. The purpose of the 5Di Deploy stage is to drive adoption and engagement so if you do the usual thing, people won’t notice.
1. Marketing Plan
Marketing or channel plans are needed for any successful deployment. They are a way of mapping out potential touchpoints so your launch feels coherent.
2. Marketing Strategy
Don’t rely on your LMS or hope that people will just stumble across your solution. 5Di Deploy is about encouraging adoption with remarkable, relevant, and timely messages.
3. Using Communities
You’re more likely to do something look at something if a friend recommends it. Creating a network is a great way to expand your reach through influencers.
Hindsight hacks
Helpful tips from the Solvd Together team and our friends:
More about Solvd Together
Website: www.solvdtogether.com
5Di in action: Solvd case studies
Further insights: The Solvd blog